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Chapter : The Stages of Development Model of International Market Entry

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The Stages of Development Model of International Market Entry
The stages of development model of international market entry

The means by which firms enter foreign markets, and become truly multinational, have been a subject of study for many years. Because the global marketplace is diverse and dynamic, the study has proved surprisingly difficult: the ‘typical’ model has been more than somewhat elusive.

Two main schools of thought on the internationalisation of the firm have emerged from the debate. The first is the Uppsala, or stages of development, approach developed by academics at Uppsala University. This model proposes that firms go through a series of stages in becoming international and (eventually) global firms. ...

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