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Distribution
Distribution

Getting the products to the right place for consumers to be able to buy them is an obviously important part of marketing. Getting products to the right place at the right time and in the right quantity is the function of distribution, and it divides into two parts. First, there is the strategic aspect of distribution: choosing which routes to the consumer will be most appropriate for the product, the brand and the target market. In most cases this will mean getting the product into specific retailers, but it might also mean deciding whether to distribute directly via ...

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