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Reference Group
Reference group

A group is two or more persons who share a set of norms and whose relationship makes their behaviour interdependent. A reference group is ‘a person or group of people that significantly influences an individual's behaviour’ (Beardon and Etzel, 1982). The reference groups to which people belong provide standards or norms by which they judge their attitudes and behaviour.

Most people prefer to be part of a group, in fact most people are members of several groups. The desire to fit in with the group occurs either through politeness or through a desire to be included in group activities. Particularly when associating with groups ...

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