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Diffusion of Innovation
Diffusion of innovation

New products are regarded as the life blood of any company, and much attention has been paid to the development of these: without new products, companies would only be left with an obsolete range on offer.

As with every other question in marketing, the most important aspect of the problem is the process of adoption of new products by consumers. This is called diffusion of innovation, because it is a gradual process – people do not immediately rush out and buy new products. Some people like to be first to own something new on the market, whereas others prefer to wait and be sure that the product works ...

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