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Service Products
Service products

Services are also bundles of benefits, so are products as much as are physical items. For many marketers, the difference between the marketing of services and the marketing of physical goods is negligible, for the following reasons:

  • A product is a bundle of benefits. An individual seeking to be cheered up may achieve this by going out for dinner (a service) or by buying a bottle of wine (a physical product). The benefit (an improvement in mood) is basically the same.
  • The problem of defining whether a product is a service or a physical product. Most tangible products include a service aspect, and most services include ...

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