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Core Product
Core product

Products can be considered as having several levels, each offering differing benefits to their consumers. The core product is the main reason for its existence and purchase, and comprises the benefits that would be considered basic to any product in the same category. For example, the core product benefits of a television set would be entertainment based on broadcast programmes. All television sets would be expected to have this minimum level of function, whatever other features and benefits (stereo sound, teletext etc.) the set might also provide.

From a consumer's viewpoint, the features of the core product form hygiene factors (Herzberg, 1959). Hygiene factors are ...

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