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Consumerism has been a feature of marketing since the 1950s, when consumer organisations began to come into being: in the UK, the Consumer Association is the biggest organisation that campaigns on behalf of consumers: the organisation publishes the magazine Which?, containing member-generated reports on consumer goods, and the CA also acts as a lobbying and pressure group regarding legislation. In the United States, Ralph Nader's exposure of dangerous features of cars gave a strong impetus to the consumer safety movement, eventually resulting in extremely stringent product liability laws.

Consumer organisations have proliferated in recent years, with specialist groups (such as the Timeshare Consumers' Association) dealing with specific products or parts of the market. ...

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