• Summary
  • Contents

The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Interactivity
Interactivity

A process involving the multi-directional flow of information between agents, which might include computers, the media and the audience, is seen as interactive. The non-linear qualities and technological capabilities of the world wide web have given interactivity a new dimension with almost unlimited potential. Traditionally, the consumption of books, newspapers and magazines has mostly been a one-way engagement of reading: ‘The online experience is two-way, allowing readers to contribute via e-mail, bulletin-board discussion, and all matter of annotation as they navigate the Web’, having a democratizing effect (Levinson, 1999: 38). Many newspapers put a reporter's email address at the end of an article, so readers can email him or her directly.

Ward uses three different models of mass communication to illustrate the varying levels of ...

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