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Information Subsidies
Information subsidies

A concept developed by American scholar Oscar Gandy in his influential book Beyond Agenda Setting, which explores the rise of specialist information professionals (special advisers) within government structures in the United States. Gandy argues that, ‘at every level of government [state and federal] … there are information specialists whose responsibility is to ensure that the nation's public media carry the desired message forward to the general public, other government officials and key corporate leaders’ (1982: 74).

The successful functioning of this system rests on what Gandy terms information subsidies which include a wide range of strategies and mechanisms deployed by information professionals to minimize the costs of information which journalists require to construct, publish and report particular news stories. This provision and control ...

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