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Information Architecture
Information architecture

The essential structure of a website upon which all things – including form and function – are built, Information Architecture (IA) is the ‘foundation for great web design … initiating the IA process is the first thing you should do when designing a site’ (Shiple, 2003). IA has several working definitions, including the organization, labelling and navigation of information (including search systems), and the structural design involving varying levels of granularity like sentence, paragraph and article (Rosenfeld and Morville, 2002: 4–5). The extension brief also features defining the site's mission and vision, and determining its content and functionality (Rosenfeld and Morville, [1998]2002: 11).

Nielsen says a site should be structured to mirror the users' tasks rather than to reflect the company's structure (2000: 15). ...

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