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Agenda Setting
Agenda setting

The basic premise of agenda-setting theory is that the way in which news media report particular issues influences and helps to shape public awareness and debate (McCombs and Shaw, 1972). In much the same way that a committee agenda ranks items to reflect their significance, with the least consequential matters receiving only scant attention or not being discussed at all, media agendas reflect a process of selection (prioritizing) with certain issues enjoying sustained and prominent coverage in news reports while others are relatively marginalized or ignored (Weaver et al., 1981; McCombs et al., 1997). In this sense, agenda-setting theory has clear affinities with news framing and media effects. But in agenda setting, the influence claimed for the media is less certain than in ...

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