• Summary
  • Contents

The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Advertorial
Advertorial

This is a hybrid of advertising and editorial. More specifically, it is a paid advertisement masquerading as editorial which risks misleading readers into the belief that they are reading a straight news story or feature rather than an advertisement (Franklin and Murphy, 1998: 13, 245–7). For the company or individual buying the advertising space, the advertorial has the advantage of conferring the authority and truth claims associated with news on the advertisement. For the newspaper selling the space, advertorial allows the editor to allocate a greater part of the paper to advertising copy which typically generates up to half the newspaper's revenues (for free local newspapers which are wholly reliant on advertising, advertorial assumes an even greater economic significance). Advertorials have become increasingly popular in ...

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