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Free Newspaper
Free newspaper

There was a significant proliferation during the 1970s and 1980s in the number of free community or regional newspapers, known as ‘freesheets’, which were funded entirely by advertising income (McNair, 1999: 15), although the growth has stalled and even gone into reverse since the 1990s (Franklin, 1998: 125). Some free newspapers are standalone newspapers containing local or national news, while others contain a sprinkling of stories, the publisher's aim being that the reader will be tempted to buy the paid-for equivalent. Franklin discusses the ‘double paradox’ in that they are called newspapers despite the fact they report little, if any, news (ibid.). Local free newspapers are usually delivered directly to homes weekly and include numerous advertisements for local businesses and services. The ...

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