The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
There was a significant proliferation during the 1970s and 1980s in the number of free community or regional newspapers, known as ‘freesheets’, which were funded entirely by advertising income (McNair, [Page 88]1999: 15), although the growth has stalled and even gone into reverse since the 1990s (Franklin, 1998: 125). Some free newspapers are standalone newspapers containing local or national news, while others contain a sprinkling of stories, the publisher's aim being that the reader will be tempted to buy the paid-for equivalent. Franklin discusses the ‘double paradox’ in that they are called newspapers despite the fact they report little, if any, news (ibid.). Local free newspapers are usually delivered directly to homes weekly and include numerous advertisements for local businesses and services. The ...