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Franchise Auction
Franchise auction

The Broadcasting Act 1990 (Part 1, Chapter 2, Sections 15–17), which aimed to introduce greater competition into the commercial sector of broadcasting, proposed a new procedure for the allocation of licences to broadcast in the 15 geographical regions of the commercial Channel 3 network and the franchise for Breakfast programming: the proposal had its origins in the Peacock Committee Report of 1986 (Davidson, 1992: 11). Companies competing for the various franchises were required to tender ‘blind’ bids to the Independent Television Commission (ITC) in a two-stage franchise auction. At the first stage, applicants submit programming proposals and business plans to establish whether the individual bid meets the quality threshold specified by the legislation (Part 1, Chapter 2, Section 16 (2)). Second, the ...

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