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Fillers or ‘COIs’
Fillers or ‘COIs’

This is the industry term for the pre-recorded tapes produced by the Central Office of Information (COI) as part of its various publicity, information and news management campaigns. Fillers are distributed free to local radio and regional television journalists and constitute the broadcast equivalent of the news releases issued to local newspapers (Gardner, 1986; COI, 2001: 13).

The content is typically formatted as an interview, often with a minister who is discussing a contentious issue or legislative proposal, with the role of the interviewer adopted by an information officer (civil servant). The tapes provide local radio with a free ‘filler’, a publicly funded information subsidy. Fillers were used extensively during the Conservative Government's campaign to promote the poll tax which targeted ...

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