The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
Fillers or ‘COIs’
This is the industry term for the pre-recorded tapes produced by the Central Office of Information (COI) as part of its various publicity, information and news management campaigns. Fillers are distributed free to local radio and regional television journalists and constitute the broadcast equivalent of the news releases issued to local newspapers (Gardner, 1986; COI, 2001: 13).
The content is typically formatted as an interview, often with a minister who is discussing a contentious issue or legislative proposal, with the role of the interviewer adopted by an information officer (civil servant). The tapes provide local radio with a free ‘filler’, a publicly [Page 80]funded information subsidy. Fillers were used extensively during the Conservative Government's campaign to promote the poll tax which targeted ...