• Summary
  • Contents

The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Fifth Estate
Fifth estate

The phrase ‘fifth estate’ was coined by Tom Baistow in his classic text Fourth Rate Estate: An Anatomy of Fleet Street to describe the expansive public relations industry in the UK and what he believed to be the undesirable consequences of such growth (Baistow, 1985: 67–76). Drawing on the idea of the press and news media as a fourth estate of the realm, an indispensable critic and watchdog holding government publicly accountable for its actions, Baistow claimed that a fifth estate of public relations and marketing specialists was being deployed by political and economic elites to obscure and offset the critical oversight which journalists previously provided to protect the public interest. ‘Everyone from the Prime Minister to the latest rock star, and not ...

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