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Throughout the world, ethics codes for journalists allude to the need to be fair to the subjects of their journalism (Keeble, 2001: 14). Fairness and accuracy are mutually-dependent qualities. Codes differ in the extent to which they prescribe how journalistic fairness should be achieved. But the term is usually taken to mean there should be no distortion of fact or in selection of quotes; that fact should be distinguishable from comment; that all sides in any dispute being aired should be given the chance to comment; and that any unfairness or significant mistake in what is published should be promptly corrected, if necessary by offering a right of reply to any affected party.

Such ethical procedures, if followed, should go some way to ensure fair treatment ...

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