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Embedded Journalist
Embedded journalist

A new term for an old concept. Indeed, ‘[t]he tradition of the “embed” is well established, from the earliest correspondents in the nineteenth century through to … the Second World War and Vietnam’ (Freedman, 2004: 67–8). In the words of the US Government, embedded journalists ‘live, work and travel as part of the units with which they are embedded to facilitate maximum, in-depth coverage of US Forces in combat’ (http://www.militarycity.com). Recognizing that ‘media coverage of any future operation will, to a large extent, shape public perception of the National Security environment’, the US Government recently acknowledged that ‘our people in the field need to tell our story’ (ibid.). Embedded journalists are viewed as the best way to achieve this propaganda aim.

During the 2003 ...

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