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Advertising
Advertising

Revenues are crucial to newspapers, magazines and commercial broadcasting media. They provide a large part of the income of these media and, in the case of newspapers and magazines, offset the purchase cost for the consumer. Tabloid newspapers receive approximately 30 per cent of their income from advertising while for broadsheets it rises to 70 per cent (Baistow, 1985: 33). The figures for local daily (60 per cent) and weekly newspapers (80 per cent) are similarly high while local free newspapers are wholly reliant on advertising revenues for their income (Franklin, 2005).

Levels of advertising expenditure in UK media are considerable and expansive. In 2002, advertising revenues for UK media totalled £13,666 million. Television digested the largest portion (26 per cent or £3553 million) of ...

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