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Content Analysis
Content analysis

Content analysis is a research method aimed at recording the salient features of texts using a uniform system of categories. The content analyst designs and employs categories which are directed towards producing (usually quantitative) data in response to specific research questions or hypotheses. These data are then used to summarize and describe any patterns in the texts. Berelson offers a definition which has subsequently been widely adopted as the definitive description of traditional content analysis: ‘Content analysis is a research technique for the objective, systematic and quantitative description of the manifest content of communication’ (1952: 263).

From this definition, Berelson outlines four requirements of content analysis, which we feel should be quoted here at length since they accurately specify the requirements needed for the ...

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