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A neologism, coined by Alan Rusbridger (the current editor of the British broadsheet newspaper the Guardian) to describe a growing tendency of broadsheet newspapers to adopt the stories and styles of tabloid reporting. Franklin (1997) argues that this transformation is observable in four principal ways: first, broadsheets now ‘contain less news, especially foreign news, parliamentary news and investigative stories’ (ibid.: 7), preferring photographs to these expensive reporting formats. Second, ‘views have increasingly replaced news’ (ibid.: 8), with broadsheets choosing to fill the pages emptied of international and investigative reporting with engaging opinion from columnists. Third, Franklin suggests that broadsheets are increasingly ‘allocating a high news priority to stories which until recently would have been dismissed and disdained as merely tabloid stories’ (ibid.: 9). Thus, ...

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