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Yellow Journalism
Yellow journalism

This developed in America during the 1880s but had its roots in the new penny papers exemplified by the New York Sun, published by Benjamin Day in 1833 and targeted at a newly literate American working-class readership. Yellow journalism, characterized by its sensational and emotive content, contrasted starkly with the rational and sober emphasis of the existing newspapers and is typically seen as the precursor of modern tabloid journalism (Bessie, 1938).

The New York Sun eschewed the traditional editorial mix of politics and commerce preferring ‘scandalous tales of sin’ and ‘the immoral antics of the upper class’ (Ornebring and Jonsson, 2004) combined with extensive reporting of crime and police news (Emery and Emery, 1978: 120). The Sun became an immediate commercial success but was ...

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