The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
World Wide Web
The invention of English-born scientist Tim Berners-Lee, the world wide web is the public and popular face of the Internet and a mass communication medium. Also known as WWW or the web, it is the interface which allows computer users to view and exchange data (Ward, 2002: 10) through a browser which commonly uses Hypertext Markup Language (HTML) to present content in multimedia formats.
The web is home to millions of websites and documents which are linked by a common protocol, Hypertext Transfer Protocol (HTTP), enabling different operating systems to share the same data. One of the web's great strengths is the way in which hypertext links are used to facilitate public information-sharing on a global scale (Whittaker, 2000: 14; Reddick and ...