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World Wide Web
World wide web

The invention of English-born scientist Tim Berners-Lee, the world wide web is the public and popular face of the Internet and a mass communication medium. Also known as WWW or the web, it is the interface which allows computer users to view and exchange data (Ward, 2002: 10) through a browser which commonly uses Hypertext Markup Language (HTML) to present content in multimedia formats.

The web is home to millions of websites and documents which are linked by a common protocol, Hypertext Transfer Protocol (HTTP), enabling different operating systems to share the same data. One of the web's great strengths is the way in which hypertext links are used to facilitate public information-sharing on a global scale (Whittaker, 2000: 14; Reddick and ...

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