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A popular type of website presented in the style of an online diary or journal by the author who is known as a ‘blogger’, it usually includes personalized commentary and analysis on any topic or news event, while also using hypertext links to other, related, sites. These weblogs (or ‘blogs’ as they are also known) have developed a ‘blogging’ community of their own, sometimes described as the ‘blogosphere’. The postings in weblogs are usually in reverse chronological order and can contain any type of content ranging from basic text to various forms of multimedia (Perrone, 2004; Raynsford, 2003). They often include a facility for visitors to give their comments on each entry (McIntosh, 2003).

Some media organizations, including Guardian Unlimited and the BBC, have joined ...

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