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Video News Release (VNR)
Video news release (VNR)

This refinement of the ubiquitous news release has been around since the late 1950s, but gained currency and sophistication during the 1980s. They originated as straightforward news releases with moving pictures added, made by companies, lobby groups, government agencies using professional filming and editing techniques as just another way of getting across a message (Boyd, 2001). But while some are harmless fillers, some are scarcely disguised propaganda.

The dilemma for the journalist comes when the pictures are good, and not available from another source. According to Yorke, some journalists fear that some organizations would prefer to compile their own VNRs, over which they exercise complete control, rather than allow television news teams access to shoot their own material (Yorke, 2000: ...

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