The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
Video News Release (VNR)
This refinement of the ubiquitous news release has been around since the late 1950s, but gained currency and sophistication during the 1980s. They originated as straightforward news releases with moving pictures added, made by companies, lobby groups, government agencies using professional filming and editing techniques as just another way of getting across a message (Boyd, 2001). But while some are harmless fillers, some are scarcely disguised propaganda.
The dilemma for the journalist comes when the pictures are good, and not available from another source. According to Yorke, some journalists fear that some organizations would prefer to compile their own VNRs, over which they exercise complete control, rather than allow television news teams access to shoot their own material (Yorke, 2000: ...