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A story published by one media organization to ‘spoil’ the impact of another's exclusive. The spoiler will not match the rival's exclusive in terms of the quality of new information, access to key sources or pictures. But, to save face and sales, it will brazenly present another angle, either new or rehashed, on the same subject matter, e.g. revelations about a celebrity. The ‘spoiler’ practice is most evident in the tabloid and magazine press, where intense market competition means that a publication which knows it has been scooped by a rival will do its best to obscure this from readers. So, side by side on the newstands will be the real scoop and – often put together at short notice – the spoiler. The casual ...

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