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Perceived by some as a disparaging term, it is used to describe content moved wholesale from one communication medium to another with little or no alteration or adaptation for style, appearance or usability purposes. An example would be moving stories from print to the world wide web without taking advantage of the interactive and hypertext benefits of the online medium. ‘Long stories should not be shoveled in but broken up, layered and surrounded by a hypertext presentation that makes them truly interactive’ (Pryor, 1999).

However, shovelware might not always be a bad thing, particularly for those who want to read an exact copy of the print edition of a newspaper (many now offer electronic editions which are replicas of the print version) which they cannot otherwise ...

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