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Readership
Readership

In newspaper terms, a reader is someone who spends at least two minutes reading or looking at a publication, while readership represents the total number of individuals within a target audience reading a particular publication (although active reader purchases do not necessarily reflect a newspaper's circulation figures). Readership figures are calculated using respondents within the target audience who have seen the publication within the appropriate period. Nearly 85 per cent of British people read a local (regional) newspaper, an increase of 883,000 since 2000, while the readership of local weekly paid-for titles has risen by almost 15 per cent in the past decade. This is in contrast to national newspapers which are read by 70.5 per cent of the adult population, a fall of nearly ...

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