• Summary
  • Contents

The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Reach/Share
Reach/share

Nothing sets the blood of radio bosses pounding more than the imminent release of the quarterly listening figures. Who's up, who's down and whose jobs may be on the line.

Audience measurement of UK radio is presently based on a diary system, where a sample of the population notes down its listening over a given survey period. It is administered by RAJAR, Radio Joint Audience Research, and covers BBClocal radio, network radio, and commercial radio, both local and national.

Each of the UK's 300-plus stations has a defined geographical Total Survey Area (TSA) in which there is a population aged 15 or over. A station's reach is the number of people in that area who listen to a particular station for more than five minutes in a ...

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