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Public Service Broadcasting
Public service broadcasting

The idea that broadcasting should be organized as a public service, rather than a market-driven activity, has influenced the development of journalism decisively throughout the twentieth century.

Public service broadcasting (PSB) is closely associated with John Reith, the first Director General of the BBC, who argued that the fundamental purposes of broadcasting were to ‘educate, inform and entertain’. For Reith this implied that broadcasting should be protected from commercial pressures and the profit motive; should provide radio and television programmes with universal audience appeal and reach; should be organized as a monopoly to ensure ‘unified control’, and should be closely regulated to guarantee high quality programming. Broadcasting's ‘responsibility’ was to ‘improve the audience’, to ‘carry into the greatest number of homes everything ...

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