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Public Relations
Public relations

It has been defined as ‘the practice of presenting the public face of an organisation (be it a company, educational institution, hospital, or government) or individual, the articulation of its aims and objectives and the official organisational view on issues of relevance to it’. Consequently, public relations is understood to fulfil a largely representational role with the overall ambition of encouraging ‘target publics to engage sympathetically at emotional and intellectual levels with the organisation in order to encourage publics to take on board the organisation's point of view’ (L'Etaing, 2004: 2).

Public relations has expanded rapidly in the UK since 1945 in terms of its numbers of practitioners (Miller and Dinan, 2000; Davis, 2002: 173), the university provision for their education and training, and ...

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