The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
Public Interest Test
One of two significant amendments to the Communication Act 2003, following sustained lobbying by Lord Puttnam, the Voice of the Listener and Viewer (VLV) and other groups, places an obligation on the new regulatory body Ofcom to address viewers as citizens as well as consumers and to further their interests as both citizens and consumers. Putnam's intention in proposing the public interest amendment was to buttress the tradition of public service broadcasting against the consequences of growing competitive and market trends in the broadcasting system. The amendment triggered a major shift in emphasis for Ofcom which was conceived initially as essentially an economic regulator for telecommunications and broadcasting.
The Act expresses this distinction in Part 1, Section 3(1(a) (b)). ‘It shall be ...