• Summary
  • Contents

The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Public Interest Broadcasting
Public interest broadcasting

A phrase coined by Richard Eyre, when head of the ITV Network Centre, to describe a new approach to broadcasting which he believed would supersede public service broadcasting. In his 1999 MacTaggart lecture, Eyre announced that the public service tradition ‘will soon be dead. It's a gonner’. A number of reasons explain this imminent demise and transition in broadcasting philosophy and organization.

First, public service broadcasting relies on a system with active broadcaster and passive viewers in which ‘viewers could be reasonably expected to eat what they were given because we the broadcasters knew it was good for them’. But in a competitive, market broadcasting system ‘free school milk doesn't work when the kids can go and buy coke because its available ...

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