Previous Chapter Public Interest Broadcasting Next Chapter

  • Citations
  • Add to My List
  • Text Size

Public Interest Broadcasting
Public interest broadcasting

A phrase coined by Richard Eyre, when head of the ITV Network Centre, to describe a new approach to broadcasting which he believed would supersede public service broadcasting. In his 1999 MacTaggart lecture, Eyre announced that the public service tradition ‘will soon be dead. It's a gonner’. A number of reasons explain this imminent demise and transition in broadcasting philosophy and organization.

First, public service broadcasting relies on a system with active broadcaster and passive viewers in which ‘viewers could be reasonably expected to eat what they were given because we the broadcasters knew it was good for them’. But in a competitive, market broadcasting system ‘free school milk doesn't work when the kids can go and buy coke because its available ...

Looks like you do not have access to this content.

Login

Don’t know how to login?

Click here for free trial login.

Back to Top

Copy and paste the following HTML into your website