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Promise of Performance
Promise of performance

In order to be awarded a full licence to launch a commercial radio station, applicants have to tell the regulatory body Ofcom (which superseded the Radio Authority), among other things, the shape of their programming. This covers everything from how much music, what sort of music, how much speech, what sort of speech, how much news, how much of it local. It bears some comparison to the efforts in the early 1990s to introduce a ‘quality threshold’ into television licensing but without applicants having to reach a particular standard.

This publicly available ‘promise of performance’ is a formal undertaking on the part of the applicant. It can be modified or clarified during the application process but will determine the station's character ...

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