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Producer Choice
Producer choice

As the broadcasting environment of the late 1980s became more competitive, the BBC was once again under attack for being bureaucratic, inefficient and costly. The Broadcasting Act of 1990 paved the legislative way for an expansion in radio and television and in an effort to introduce competition and free up the market it stipulated that the BBC should take 25 per cent of its programmes from independent producers. John Birt – now Sir John – had taken over as Director General of the BBC in 1992 and producer choice was seen as a way of introducing an internal market within the BBC. For the first time, programme-makers could go outside the Corporation to buy services such as design, graphics or studio space if ...

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