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Plurality Test
Plurality test

The incorporation of a ‘plurality test’ into the Communication Act 2003 reflected a substantial lobbying campaign by Lord Puttnam who was concerned that the highly concentrated ownership of the UK media, combined with the further deregulation of ownership envisaged by the Act, might result in a deterioration of the quality and range of broadcast programming available to audiences.

The Enterprise Act 2002 empowers the Secretary of State to issue an ‘intervention notice’ in a media merger, to allow time for consideration of the implications of any takeover/merger on viewer choice and quality of programme provision. Ofcom is required to conduct an inquiry into possible outcomes of any merger and report back findings. The final decision will rest with the Secretary of State which ...

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