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News Release
News release

They arrive in their thousands, day after day, are scrutinised for as long as three seconds, and most end up in the newsroom bin. But the humble news release, or press release, can be the basis of many a good story either followed up by a diligent reporter, or, in the case of less well resourced or less picky newsrooms, printed as it stands.

Media savvy organizations see news releases as an important way of getting out information. Organizations from charities, through lobby groups to governments, employ armies of press officers to write them. They can be straightforward – ‘Schoolkids knit record-breaking scarf’ – but also an illustration of the ever continuing tension between the journalist and the press officer and refined by the ...

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