The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
They arrive in their thousands, day after day, are scrutinised for as long as three seconds, and most end up in the newsroom bin. But the humble news release, or press release, can be the basis of many a good story either followed up by a diligent reporter, or, in the case of less well resourced or less picky newsrooms, printed as it stands.
Media savvy organizations see news releases as an important way of getting out information. Organizations from charities, through lobby groups to governments, employ armies of press officers to write them. They can be straightforward – ‘Schoolkids knit record-breaking scarf’ – but also an illustration of the ever continuing tension between the journalist and the press officer and refined by the ...