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News Management
News management

The phrase news management is largely self-explanatory and refers to the various techniques which organizations and individuals deploy in their efforts to ‘manage’ the news and influence media coverage of their activities. Consequently news management has a close affinity with discussions of agenda setting, agenda building and framing.

Since the mid-1990s, news management has become almost synonymous with spin as political actors and agencies in political parties, pressure groups, parliament and government, increasingly vie to win highly contested access to space in news media in order to promote favourable images and reports of their major policies and leading politicians: a process described as the ‘packaging’ of politics (Franklin, 2004a).

Governments have unique access to a number of institutional mechanisms which offer them possibilities for news ...

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