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News Bunny
News bunny

The news bunny was one of the many bizarre creations of Trinity Mirror's cable tabloid television station Live TV, during the leadership and creative direction of ex-Sun editor Kelvin MacKenzie (1995–97). During the station's news bulletins, the news bunny – a journalist dressed in a giant grey and pink rabbit suit, wearing a two-piece suit and bow tie – signalled his approval or disapproval of particular news reports by gesturing, in the Roman manner, thumbs up or thumbs down. Each rabbit outfit cost £1,200 (Horrie and Nathan, 1999: 374). McKenzie became obsessed with the bunny and would shout at journalists in the newsroom ‘Don't you realize that this station is newsy bunny?’ But even MacKenzie judged the bunny inappropriate on certain occasions: ...

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