• Summary
  • Contents

The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

News Bunny
News bunny

The news bunny was one of the many bizarre creations of Trinity Mirror's cable tabloid television station Live TV, during the leadership and creative direction of ex-Sun editor Kelvin MacKenzie (1995–97). During the station's news bulletins, the news bunny – a journalist dressed in a giant grey and pink rabbit suit, wearing a two-piece suit and bow tie – signalled his approval or disapproval of particular news reports by gesturing, in the Roman manner, thumbs up or thumbs down. Each rabbit outfit cost £1,200 (Horrie and Nathan, 1999: 374). McKenzie became obsessed with the bunny and would shout at journalists in the newsroom ‘Don't you realize that this station is newsy bunny?’ But even MacKenzie judged the bunny inappropriate on certain occasions: ...

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