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McDonaldization and McJournalism
McDonaldization and McJournalism

In 1993, George Ritzer neologized the term McDonaldization to characterize the highly controlled, bureaucratic and dehumanized nature of contemporary, particularly American, social life. For Ritzer, it is ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world’ (1993: 1; Schlosser, 2002).

The fast-food restaurant built on principles of efficiency, calculability predictability and control, where quantity and standardization replace quality and variety as the indicators of value, serves as a highly suggestive metaphor for the general mania for efficiency. Increasing areas of social life are subject to McDonaldization including the contemporary university (Ritzer, 1998: 151–63), and shop and hotel chains (Ritzer, 1993: 88). ...

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