• Summary
  • Contents

The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Market-Driven Journalism
Market-driven journalism

A phrase associated with John McManus, American media scholar and author of Market Driven Journalism (1994a). McManus's thesis is that US journalism no longer reports news in the public interest but is increasingly driven by market considerations which require broadcasters to make rational calculations about the relative financial advantage to be achieved from maximizing income while minimizing costs. He illustrates this general thesis with a detailed examination and analysis of local television news: on McManus's account, news has become a commodity while viewers have metamorphosed into consumers (1992: 799).

McManus argues that this requirement for the lowest possible production costs, combined with the widest possible audience reach, leads to the prominence of certain programme formats in the schedules: typically, repeats, low budget quiz shows, ...

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