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Market-Driven Journalism
Market-driven journalism

A phrase associated with John McManus, American media scholar and author of Market Driven Journalism (1994a). McManus's thesis is that US journalism no longer reports news in the public interest but is increasingly driven by market considerations which require broadcasters to make rational calculations about the relative financial advantage to be achieved from maximizing income while minimizing costs. He illustrates this general thesis with a detailed examination and analysis of local television news: on McManus's account, news has become a commodity while viewers have metamorphosed into consumers (1992: 799).

McManus argues that this requirement for the lowest possible production costs, combined with the widest possible audience reach, leads to the prominence of certain programme formats in the schedules: typically, repeats, low budget quiz shows, ...

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