• Summary
  • Contents

The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Inverted Pyramid
Inverted pyramid

The inverted pyramid (also known as the ‘climax first’ or the ‘top-heavy form’) is a standardized format for writing a hard news story which places the most important information at the head of the story and uses the lead paragraph to answer the five ‘W questions’: Who? What? Why? Where? and When? The subsequent paragraphs then unravel the details of the story in declining order of significance, so that any necessary editing of the story can be achieved by simply ‘cutting’ paragraphs from the bottom of the copy until the desired story length is achieved. This style of writing, pioneered by American journalists in the nineteenth century, replaced the older narrative style according to which journalists reported events in a chronological order: ...

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