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Inverted Pyramid
Inverted pyramid

The inverted pyramid (also known as the ‘climax first’ or the ‘top-heavy form’) is a standardized format for writing a hard news story which places the most important information at the head of the story and uses the lead paragraph to answer the five ‘W questions’: Who? What? Why? Where? and When? The subsequent paragraphs then unravel the details of the story in declining order of significance, so that any necessary editing of the story can be achieved by simply ‘cutting’ paragraphs from the bottom of the copy until the desired story length is achieved. This style of writing, pioneered by American journalists in the nineteenth century, replaced the older narrative style according to which journalists reported events in a chronological order: ...

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