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Intertextuality
Intertextuality

The concept of intertextuality is founded on the notion that texts cannot be viewed or studied in isolation since texts are not produced or consumed in isolation. All texts exist, and therefore must be understood, in relation to other texts. As Leitch noted, not only do ‘prior texts reside in present texts’, ‘no text itself is ever fully self-present, self-contained or self-sufficient; no text is closed, total or unified’ (1983: 98). Thus, intertextuality may be understood across two inter-related axes: in terms of text-internal and text-external intertextualities. Both these characteristics are of significant importance to the study of journalism. Taking the text-internal characteristics first: all texts (and perhaps news reports in particular) consist of, or are composed of fragments or elements of previous texts. A ...

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