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Health Promotion
Health promotion

Health promotion is concerned with providing people with the techniques, support networks and information in order to enable them to make positive changes to their health. As a health strategy it is essentially predicated on the assumptions of Humanistic philosophy (influenced in particular by Maslow's hierarchy of needs approach, as well as Carl Rogers' notion of the development of a self-concept). This is a philosophy which argues that, given the correct social environment, social networks, and the requisite knowledge, individuals possess both the capacity and the human right to facilitate better health for themselves.

The need for substantial changes in population health is necessary due to the existence and persistence of health inequalities both on a national or global scale. As Jong-wook, Director-General ...

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