• Summary
  • Contents
  • Subject index

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE), this new book on audience research focuses on qualitative methods and will draw upon students’ own media experience. Structured around contemporary topics, including celebrity and reality TV, Investigating Audiences is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers, and listeners.

News and Public Information
News and public information

Thousands of studies have assessed the impact of news and public information on various audiences. This chapter will not provide a comprehensive overview of every issue to emerge from this massive literature. Instead, Jenny Kitzinger's work on news framing and public understanding of child sex abuse (2004) is used to focus a number of key questions. A landmark volume, Framing Sex Abuse conceives a clear relationship between news and public information. It also serves as a crossroads between informative and narrative issues in communicating the ‘real world’. Much of the audience research described hereafter critiques news for its poor narrative structures. Kitzinger's study, self-identified as an example of ‘new influence research’, accepts relations between storytelling and knowing. But ...

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