• Summary
  • Contents
  • Subject index

Tourism is becoming an increasingly prominent feature of contemporary life. More of us travel for pleasure than ever before, yet the social scientific literature on tourism is relatively scant. This book provides an original contribution to the field of tourist studies. The contributors to International Tourism reconceptualize the local and the global, avoiding such crude oppositions as centre v periphery, modern v traditional, macro v micro and North v South. Instead, they demonstrate that the local cannot be understood without the global, and that the global can never be isolated from the regional setting within which it operates. Providing new insights into theories of touristic practice, this volume place

Chapter 7: Tourism and Tradition: Local Control versus Outside Interests in Greece

Tourism and Tradition: Local Control versus Outside Interests in Greece
Tourism and tradition: Local control versus outside interests in Greece
WendyWilliams and Elly MariaPapamichael

A key concern emerging from tourism studies is the potential for social disruption from the use of ‘tradition’ as a tourist attraction. Disruptions often occur as host communities attempt to maintain their traditions as viable and marketable goods while living in (at least peripherally) and catering to a modern world. Disruptions also occur as a result of conflicts of interest between the host community and involved outsiders. If tradition is to be used as a marketing strategy, either explicitly or implicitly, some attempt must be made to select and define which aspects of the local tradition are to be promoted and how they ...

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