Summary
Contents
Subject index
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: • Language and the role of the dominant culture • Design and implementation • Methodological issues • Strategies for improving its relevance within international business. Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context.
Ex-ante: Methodological Issues in Cross-Cultural Business Research
Ex-ante: Methodological Issues in Cross-Cultural Business Research
The search for equivalence and comparability across nations and cultures is a natural undertaking in cross-cultural research, whether in psychology, sociology or business studies. If researchers want to compare across cultural contexts, they need to use concepts and research instruments that are understood in similar ways in all of the cultures studied. Moreover, they need to check that the same data collection procedures do not result in biased findings in one or more of the contexts under investigation. This chapter describes what can be done before data collection (ex-ante) to ensure and enable comparison of data across cultures after data collection (ex-post).1 Ex-post assessment of equivalence/invariance in data after it has ...
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