• Summary
  • Contents
  • Subject index

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.

The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

Franchising—Understanding the Mechanism
Franchising—understanding the mechanism
Introduction

Commercialization of IP through franchising can take on other forms in addition to trademarks exploitation. Franchising can enable patented or copyright products to be wrapped up in a package that enables a business to be driven further.

Franchising is a form of licensing. The reason for not including this in the previous chapter is because of the fact that franchising in itself is a powerful tool to commercialize an organization's IP. In franchising, the “franchisor” ...

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