- Subject index
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
Chapter 7: Intellectual Property Licensing
Intellectual Property Licensing
Companies all over the world rake in millions of dollars as revenue by licensing their technology to others.
Businesses across the globe are always paying attention to exciting new and innovative ideas that can be used to generate revenue. IP licensing is a mode of generating additional income for an owner of IP. He may either commercialize it himself or may obtain ...