• Summary
  • Contents
  • Subject index

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.

The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

Intellectual Asset Management
Intellectual asset management

“Increasingly, companies that are good at managing IP will win. The ones that aren't will lose.”1

Introduction

Let us begin this chapter with a short story about Xerox. We all are aware of the Xerox photocopying machine that has pioneered photocopying in the world. We are also aware that Xerox pioneered many of ...

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